I'm Megan. I turn complicated marketing systems and campaigns into clear plans and measurable results.
Every stage of the work, with proof from each.
I ask the awkward questions before we spend the money.
I build it, launch it, and stay with it.
Comic books. Very real acquisition costs.
Targeting rebuilt around where—and when—people needed rentals.
Paid media, organic social, and SEO, working from the same plan.
Goals exist so we can be honest about what happened.
Software I built that scores every client account daily and flags broken campaigns — spend spikes, attribution conflicts, tracking failures — before clients notice.
$8.6M attributed sales vs $2M goal.
2024 campaign · direct product sales.
A Facebook lesson, tested on LinkedIn.
I check the evidence, make the case, and fix what needs fixing.
Conversions defended with data.
Situation. A Caterpillar inquiry form was under bot attack: 949 honeypot errors against 187 successful submissions. That 507% ratio raised an immediate question about the integrity of the campaign’s lead data.
What I did. I diagnosed the problem that morning, identified Facebook placements as the likely source, and coordinated the response with Randall Reilly. We removed the affected Reel placements, excluded bot IP addresses and cities from display and social placements, and set up preventive monitoring.
Tools. Honeypot diagnostics, placement controls, vendor coordination, and monitoring.
Result. The client’s digital team confirmed that errors dropped significantly. The vendor reported no evidence of bot form submissions and that the leads appeared accurate. The response addressed the suspected source while giving the client and vendor a way to watch for recurrence.
I explain the complicated bits so someone else can actually use them.
I co-launched the podcast and built its publishing system across five platforms. The clips don’t post themselves.
Built from zero; September results reflect a near-zero launch base.
Leading a multi-vendor software evaluation for dealership operations: demos, stakeholder input, and recommendation.
One month at my current company, separate from the podcast launch.
People saying nice things.
She was very on top of our account, and our traffic and sales improved very rapidly.”
Lee KlancherClient · Publishing industry · Excerpt
She took the time to not only explain her strategies and the thought behind them, but explain everything in “every day” language.”
Shelly KerkerClient · Caterpillar · Excerpt
Her strategic thinking and dedication to delivering results are truly top-tier… Any team would be lucky to have her.”
Clay DealFormer manager · Paid Media Director · Excerpt
She is incredibly generous with her knowledge, always ready to teach, advise and provide insights that help the team grow and succeed.”
Melanie ParkerColleague · Media Manager · Excerpt
Her expertise in paid search is exceptional.”
Erika ReesColleague · Media Strategist · Excerpt
