One strategy, across the whole journey.
Situation
A multifamily apartment property needed a coordinated digital presence. Paid campaigns, organic social, and search visibility all had to work toward the same goal.
What I did
I built and ran the full digital strategy across paid media, organic social, and SEO. I owned the campaign strategy, management, goals, and KPIs; our team’s analyst built the monthly reporting. I used the channel-level evidence to understand both traffic growth and the quality of the visit.
Tools
- Paid media
- Organic social
- SEO
- GA4
- Looker Studio reporting
Result
In the month shown, site sessions grew 34%, users grew 36.4%, and views grew 25.2%, while bounce rate fell 27.4%. Paid social sessions increased 72.5% with a 4.59% bounce rate; organic search sessions increased 35.1% with a 5:39 average session duration.
+72.5%paid social sessions · month over month
+35.1%organic search sessions · month over month
5:39organic search average session duration
One month of an ongoing strategy; channel growth does not isolate each tactic’s causal contribution.