Media Health Watch
Situation
Agency client accounts break overnight — budget overruns, broken tracking, attribution conflicts — and nobody finds out until the monthly report.
What I did
I designed and built an automated campaign health monitor that scores accounts every morning, checks each against configurable alert rules, and sends prioritized alerts via Slack and email.
The rules check spend vs. pace, conversion-rate drops, UTM integrity, delivery staleness, and cross-platform attribution conflicts. I designed the alert logic from my own experience running the campaigns it monitors.
Tools
- Daily account scoring
- Configurable alert rules
- Slack alerts
- Email alerts
Result
Problems surface the same morning, in priority order, before the client sees them.
The demo runs on fictional data; the tool itself monitors real agency accounts.